Technology
Take Time to Organize
Saturday, January 28th, 2012 by Reed Hoffmann
I'm not much for New Year's resolutions, but there’s one thing I do every year at this time. So if someone asks what my resolution is, I always say, "I'm going to get organized." For me that means every January I go through my images from the past year and pick out my favorites.
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Off-Camera Flash
Sunday, January 15th, 2012 by Reed Hoffmann
I was on the road teaching a workshop last week, and part of it involved giving a little how-to on the basics of off-camera flash. The group was amazed at how easy it is. That’s true now, but it wasn’t always that way.
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Love My VALS
Tuesday, September 20th, 2011 by Reed Hoffmann
One of my favorite accessories when doing flash photography is a VALS - Voice Activated Light Stand. In other words, a person you can direct to put a light where you need it. Recently my wife Sharon played this role for me, and is just one of the many reasons I love her :)
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Tethered for Speed
Friday, September 2nd, 2011 by Reed Hoffmann
Most of the time photographers tether their camera to the computer for instant feedback during a studio shoot. In my case, it was so I could deliver photos faster.
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Sharing Video
Tuesday, February 1st, 2011 by Reed Hoffmann
Recently I've needed to share not just still images, but videos. And YouTube just wasn't going to do what I wanted. Then I discovered Vimeo.
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Stylized Printing
Thursday, January 20th, 2011 by Reed Hoffmann
I was down in San Antonio for the Imaging USA Conference earlier this week. With some free time Tuesday morning, I took a walk through the print winners, and was struck by how few "straight" prints there were. Considering the state of the photography business these days, though, I shouldn't have been surprised.
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When Good Enough is Good Enough
Friday, January 7th, 2011 by Reed Hoffmann
One of the great advantages of digital photography is that we're able to control every step of the process. From capture to output, if you've got editing software and a printer, you can manage each step the image goes through. There's a downside to that too. It takes time. That's why sometimes I sacrifice quality for speed.
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I gave up iPhone
Saturday, December 25th, 2010 by Reed Hoffmann
A little over two years ago I got an iPhone 3G. It was never a great phone, but boy was it a great smartphone. In September, my contract with AT&T was up. So the decision was to either stay with the iPhone or move to something different. I chose different.
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AF Adjustments
Friday, November 26th, 2010 by Reed Hoffmann
One of the first things I look to when picking up a new camera is the menus. Body styles and button placements don't change all that much, so there are few "WOW" moments on the outside of new models. Inside though, in the settings and menus, is where the manufacturers can really do some exciting things.
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Monitors Changing for the Better
Wednesday, November 10th, 2010 by Reed Hoffmann
One of the challenges of color management the past few years has been the brightness of LCD monitors. Most people like them bright and contrasty, and the manufacturers have heard their wishes and complied. For those of us serious about color management, that's created a problem.
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