Image Processing
Digital cameras don't just capture light and write that
information to a media card. After capture, the light is
then converted into a digital signal, and now one of two
things happens: either that information is written to the
card in a Raw format, or the image is processed for color,
tone, noise, sharpening, etc., and then saved as either
a TIFF or JPEG to the card. If the image is saved as a Raw
file, then that processing will have to happen outside the
camera, in the computer through the use of special software
(either the camera manufacturer's or a third party application).
This processing, whether done in camera or outside, is critically
important in determining final image quality. This is where
different camera manufacturer's can vary widely in what
they interpret proper color and other variables to be. Lastly,
it's important to note that it's not just the capture and
processing of the information that's important. Without
a high-quality lens, metering system, and good autofocus
not even the best post-processing can create a high-quality
image. As with most things in life, in digital photography,
you get what you pay for.